Get found at Lake Tahoe, on Google and in AI answers

In October 2026 we checked the websites of 28 independent Tahoe businesses on both shores: lodges, inns and cabin resorts, restaurants and breweries, outfitters and charters, tree and defensible-space companies, and shops.

• Every lodge sent guests elsewhere to book. Each property we could check used a third-party booking engine, and none showed its rates as plain text an AI answer could quote.
• 4 were blocking ChatGPT and Claude. Two lakeside inns and two defensible-space companies, all through the same platform setting.
• Only 4 of 28 had an llms.txt. The file that tells AI tools what your site covers is still rare at the lake.
• Fire-season services were hardest to find. Tree and defensible-space companies had the thinnest sites: no structured data, no service area, often no license number.

For cabins, inns, motels, campgrounds and RV parks, we build and run Alpine: guests book and pay a deposit on your own domain, and your staff run the front desk and the store on iPads. It runs Carson River Resort in Markleeville, about 30 miles from the lake, where the first paid online booking arrived the day after launch and more than 1,000 payments have gone through to Stripe. More on websites and booking for lodging.

• Let the AI crawlers in. We check your robots.txt and platform settings, and open the door to GPTBot, ClaudeBot and PerplexityBot when a setting has quietly shut them out.
• Say what you are, in code. Structured data that tells search engines and AI exactly what your business is, where it is, when it’s open, what it costs and what people say about it.
• Put the answers on your own pages. Menus, rates, services and hours as plain text instead of PDFs and pictures, plus an llms.txt file that tells AI tools what your site covers.
• Match your listings. Google Business Profile, Bing Places, Apple Business Connect and Yelp, all saying exactly what your website says.
• Bookings and sales on your domain. When the booking lives on a third-party site, AI answers credit the platform. We bring it home.

Every engagement starts with the free visibility check: we ask ChatGPT, Claude, Perplexity and Google the questions your customers ask, and show you, in writing, who they name instead of you.

Visibility setup starts at $1,200 one time. The Grow plan, which keeps your listings, reviews and AI answers current every month, starts at $700 a month. See every package and price.