Privacy policy

Peach & Madison Design (“we”) designs, builds and runs websites for small businesses. This policy explains what we collect on peachandmadison.com, why, who helps us handle it, and the choices you have. The short version: we collect what you send us and basic visit statistics, we use it to answer you and run the site, and we never sell it.

What we collect

• What you send us. The free visibility check asks for your website, business type, city, the searches you want to win, your name, email and, if you choose, your phone number, goal and ad budget. The start-a-project form asks what you need, your business, your current website, what the site should do, when you would like to launch and an email or phone to reply to.
• What you type into the Ask AI check. Your business name, what you do, your city and, if you change it, the question. We use it to ask Google’s Gemini that question and show you the answer.
• Visit statistics. Google Analytics records pages viewed, how you arrived, approximate location (city level), device and browser. It does not run if your browser sends Global Privacy Control or Do Not Track. Google signals and ad personalization are turned off.
• Server logs. Our host keeps standard request logs, including IP address, for security and troubleshooting.

How we use it

• To do what you asked: prepare your free check, answer your request or run your Ask AI question.
• To keep the site working and secure, and to stop automated abuse of the forms.
• To understand which pages help people, so we can improve them.

We don’t sell your personal information, and we don’t share it for advertising. We don’t add you to a mailing list.

Who helps us

• Vercel hosts the site and runs the forms.
• Resend delivers form messages to our inbox.
• Google provides Google Analytics and the Gemini API that answers the Ask AI check. The site’s fonts are served from our own host, not Google’s. Text you type into the Ask AI check is sent to Google to produce the answer.
• Cloudflare Turnstile checks that forms are sent by a person, not a script.

Each handles information under its own privacy terms, and only to provide its service to us.

How long we keep it

Messages and free check requests stay in our email for as long as we need them to do the work and keep business records. Ask AI answers are held in server memory for up to an hour so a repeated question doesn’t cost twice, and are not stored after that. Analytics data is kept for the retention period set in our Google Analytics account. Server logs are kept by our host for a short period.

Your choices and rights

• Turn on Global Privacy Control or Do Not Track in your browser and Google Analytics will not load.
• Ask us what we hold about you, or ask us to correct or delete it, by writing to answers@peachandmadison.com. We usually reply within a business day.
• California residents have the right to know, correct and delete personal information, and to opt out of its sale or sharing. We don’t sell or share it, and we won’t treat you differently for using these rights.

Children

This site is for businesses and is not directed to children under 13. We don’t knowingly collect their information.

Alpine Office app

Alpine Office is the iPhone and iPad app for staff of businesses that take bookings through Alpine, the booking engine built by Peach & Madison. It is a work tool for a business’s own staff, not an app for guests.

Whose data it is. When staff sign in, the app shows that business’s own records from its Alpine office: stays, guest names and contact details, guest notes, payments, and store sales. Those records belong to the business, which decides what it keeps. Peach & Madison runs Alpine on the business’s behalf and does not use, sell, or share that information for any other purpose.

What the app stores on the device. A sign-in token for the business’s office (never your password) and a copy of the last board it loaded, so the app still works when the connection drops. Signing out removes the token. Uninstalling the app removes everything it stored.

Card payments. When staff take a card, the payment is handled by Stripe, through a Stripe card reader or Stripe’s secure card form. Card numbers go to Stripe and are never stored by the app or by Peach & Madison. Stripe’s privacy policy is at stripe.com/privacy.

Permissions the app asks for, and why:

• Bluetooth, to connect the business’s Stripe card reader.
• Location, while the register is open, because Stripe requires it to take card payments on a reader. The app does not store or send your location anywhere else.
• Camera, only if staff choose to scan a card to fill in the card number while taking a payment.
• Notifications, so the office can alert staff to new bookings. The device’s notification token is sent to the business’s own Alpine office for that purpose only.

The demo. “Try the demo” runs on invented guests and stays entirely on the device. It sends nothing anywhere.

What the app does not do. No advertising, no tracking across other apps or websites, no analytics, and no sale of personal information.

Questions or deletion requests. Staff accounts are managed by the business you work for. Guests who want their information corrected or deleted should contact the business they stayed with. You can also email us at answers@peachandmadison.com.

Changes

If we change this policy, we update it here and change the date at the top.